How much in late fees...

...would you have to owe on a video rental account to decide not to go to that video store any longer? (assume netflix isn't something you get, also assume there is another video rental store in town)

Has any company had more...

...memorable recent advertisements than Geico?

Which is the bigger...

...slap to humanity's arrogance: the Titanic (the "unsinkable ship") goes down on its inaugural voyage or Christopher Reeve (AKA Superman "The Man of Steel") becomes paralyzed?

Is there a fair way...

...in any sport to judge who the "greatest ever" would be (within that sport of course)?